Now booking Sales Performance Audits for Q2 2026

Close more
enterprise deals.
Stop blaming pipeline.

Chassis Advisory Group helps DevOps, data infrastructure, and AI SaaS companies fix how their sales teams actually sell — so strong products and solid pipeline finally convert into closed enterprise revenue.

Book a Sales Audit See How It Works
Built from enterprise sales experience at
LaunchDarklyLaunchDarkly
DataStaxDataStax
PepsiCoPepsiCo
TD BankTD Bank
ComcastComcast
SAPSAP

Your product is not the problem. Your pipeline is not the problem.
The problem is how your reps run enterprise deals —
and why top performers close while everyone else stalls. That's the gap we close.

// What We Do

A Sales Performance Audit
built on real deals, not theory

We review your actual won and lost enterprise deals, listen to your calls, and compare how your top reps sell against everyone else. Then we fix it.

01 / Deal Review

Won & Lost Deal Teardown

We analyze a set of recent enterprise deals — what closed, what stalled, what died. Patterns show up fast.

02 / Call Analysis

Sales Call & Messaging Audit

Real discovery, demo, and negotiation calls. Where prospects disengage. Where objections go unhandled. Where differentiation falls flat.

03 / Rep Benchmarking

Top Reps vs. Everyone Else

What do your top 20% do differently? We codify it into plays the rest of the team can actually run.

04 / Playbook

Positioning & Objection Framework

A sales playbook tuned to your product, your competitors, and your enterprise buyers — ready to roll out next quarter.

// The CAG Difference

Most sales coaching is generic.
DevOps and AI enterprise selling isn't.

Where Enterprise Deals Die
Weak differentiation vs. competitors✗ Common
Missed technical champion moment✗ Common
Security & procurement stalls✗ Common
Single-threaded into one sponsor✗ Common
Discount-led close instead of value✗ Common
Inconsistency across the rep roster✗ Common
Chassis Advisory Group Fixes all of the above

Selling feature flags, data infrastructure, or AI platforms into the Fortune 500 is a different sport. Sales coaches without that experience give you frameworks. We give you decisions specific to your product, your competitors, and your buyers.

🎯
Category-Specific Built for DevOps, data infra, and AI SaaS — not generic B2B advice lifted from a sales book.
🔍
Real Deals, Not Theory We work from your actual deal data, calls, and reps — not a playbook template.
🤝
Former Strategic AE Built from the inside at LaunchDarkly and DataStax, selling to the exact accounts you're selling to now.
📈
Tied to Results Performance-based pricing is on the table. If we don't move win rates, we don't get paid the bonus.
// Engagements

Three ways to work together

Every engagement starts with a Sales Performance Audit. From there, you pick the structure that matches your goals and risk appetite.

⚡
Most Popular

Audit + Performance Bonus

A fixed-fee Sales Performance Audit plus a performance-based bonus tied to measurable improvement in win rates or enterprise ACV.

  • Full deal teardown (won and lost)
  • Call and messaging analysis
  • Top-rep vs. average-rep benchmarking
  • Custom sales playbook & objection framework
  • Bonus tied to agreed performance metrics
$5K – $15K + performance bonus
🔁
Ongoing Support

Monthly Retainer

Continuous coaching and live deal support after the audit. We work alongside your team week to week on the enterprise deals that matter most.

  • Live deal reviews and strategy
  • Rep 1:1 coaching on active opportunities
  • Ongoing playbook & positioning refinement
  • Competitive & objection response updates
  • Monthly leadership readout
$5K – $20K / month
📈
Aligned Incentive

% of Incremental Revenue

For teams that want a fully aligned engagement: we take a share of the incremental enterprise revenue generated above an agreed baseline.

  • Baseline set from prior-period performance
  • Attribution scope agreed up front
  • Everything in the Audit tier included
  • Optional monthly retainer floor
  • Best for teams ready to move fast
Negotiated % of upside
// Ideal Clients

Built for technical products
sold into the Fortune 1000

We work with B2B SaaS companies selling complex technical products into large enterprise buyers — where deal cycles are long, buying committees are big, and execution wins.

DevOps & Developer Tools

Feature flags, experimentation, observability, CI/CD

Companies like LaunchDarkly, Split, Statsig, Datadog. Technical buyers, multi-stakeholder enterprise sales, and fierce category competition.

Data Infrastructure

Databases, streaming, warehousing, analytics

Companies like DataStax, MongoDB, Snowflake, Confluent. Deep technical validation, multi-year commitments, and complex commercial structures.

AI & ML Platforms

Model platforms, AI infra, inference, governance

The new wave of AI SaaS selling into enterprise — where messaging is still forming and deal execution separates winners from the pack.

// About
Paul Plofchan
Paul Plofchan
Strategic GTM Leader
Strategic AE DevOps AI/ML Data Infra Feature Flags

Most sales coaches lack experience with complex enterprise sales. Most enterprise AEs can't teach it. Paul does both — and has carried the bag in the exact categories his clients sell into.

💼
Strategic AE at LaunchDarkly & DataStax Carried quota selling feature flags and distributed data infrastructure into Fortune 500 accounts. Knows the playbook — and where it breaks.
🏢
Relationships Across the F500 Direct enterprise experience with buyers at PepsiCo, TD Bank, GEICO, Comcast, SAP, and TELUS — the exact profiles your reps are trying to close.
🔧
Technical Fluency Hands-on exposure to DevOps, distributed data (Cassandra), and AI platform architecture. Can coach reps through technical deal moments without translation.
🎯
Both Sides of the Table Has sold into enterprise buyers and advised enterprise buyers. Knows exactly what makes a vendor look credible — and what gets you cut from the shortlist.

Ready to fix how your team closes enterprise deals?

Start with a 30-minute intro call. We'll walk through your current enterprise motion, where deals are stalling, and whether a Sales Performance Audit is the right next step.

Book an Intro Call Send a Message

Or reach out directly: sales@chassisadvisory.com